inFocus PR is a communications leadership firm for entertainment and media brands in Latin America and the U.S. Hispanic market.

We believe true connection happens when brands communicate with cultural authenticity, not just translated messages. When they understand the nuances of the markets they're entering and speak to audiences with purpose, not just presence.

We understand the entertainment industry at a global scale, from streaming platforms and studios to content creators, talent, producers and distributors, which is why we know how to bridge international brands with local audiences.

Most PR firms execute tactics. We start with the thinking: what your brand should stand for in these markets, how it should be perceived, and what it needs to say to the audiences that matter most.

At inFocus PR, we help entertainment and media brands communicate with clarity and purpose across international and multicultural markets, with deep expertise in Latin America and the U.S. Hispanic market. Our core services:

Brand and Reputation PR

We protect and build how your brand is perceived. From brand positioning strategy to crisis management, from executive visibility to stakeholder communications, we help you control the narrative and build trust with the audiences that matter.

Whether you're launching a streaming service in Mexico, navigating a sensitive situation in Brazil, or establishing thought leadership with US Latino consumers, we combine strategic thinking with cultural intelligence to ensure your brand resonates authentically across markets.

Publicity and Content PR

We specialize in entertainment PR that goes beyond traditional publicity to create cultural moments. From streaming platform launches to film premieres, from talent publicity to content campaigns, we know how to make entertainment brands break through in crowded markets.

We understand the media landscape, the fan communities, and the influencer ecosystem that drives conversation in these markets.

Messaging and Narrative

We craft the messages that define how your brand, executives, and products are understood. From speechwriting to media training, from brand narrative development to crisis messaging, we help you tell stories that honor where you come from and resonate with where you're going.

This is where cultural intelligence matters most. Knowing how messaging needs to shift between markets, between Spanish-dominant, Portuguese-dominant, and English-dominant audiences, creating bilingual and multilingual communications strategies. We develop frameworks that work across multiple markets simultaneously, ensuring consistency without losing local authenticity.

Every engagement is senior-led.

We've launched streaming services across Latin America, navigated crisis situations in multiple markets, and built communications strategies for brands expanding into new territories. That experience informs how we approach every client engagement.

We work three ways:

• Ongoing Partnership: For brands that want senior communications leadership everyday embedded in their strategy. We become an extension of your executives and teams, guiding all communications decisions and execution.

• Focused Projects: Campaign-based work around specific moments like launches, market entries, content releases, crisis situations. Clear scope, defined timeline, measurable outcomes.

• Senior Advisory / Fractional Leadership: Strategic counsel for executives who need a senior thinking partner on communications challenges without a full-time hire. Monthly sessions, on-call guidance, fractional expertise when you need it.