inFocus PR specializes in strategic communications and publicity for entertainment, media, and innovation brands operating in Latin America and the U.S. Hispanic market. Our core expertise covers streaming platform launches, entertainment publicity, brand communications, executive positioning, and narrative development. We work across the full communications lifecycle: from pre-launch messaging strategy through ongoing media relations and reputation management.

Our primary markets are Latin America and the U.S. Hispanic market. Within Latin America, we have deep experience across Mexico, Brazil, Argentina, Colombia, Chile, Peru, and the broader Caribbean. In the U.S., we specialize in reaching both Spanish-dominant and bilingual Hispanic audiences, understanding that these require distinct strategies rather than a single multicultural approach. We are headquartered in Miami, which sits at the intersection of both markets.

Yes. Our founder Gabriel Andriollo led the communications strategy for the first-ever international launch of HBO Max across 39 Latin American and Caribbean territories, and later contributed to its European rollout. He also spearheaded the communications strategy for the global launch of ViX, TelevisaUnivision's Spanish-language streaming service. That institutional knowledge of what a streaming launch requires across multiple markets, from narrative development and media relations to talent coordination and executive positioning, is central to how inFocus PR approaches streaming and OTT clients today.

Has inFocus PR worked with production houses and talent?

Yes. We work with production companies helping promote their original content for Latin American and U.S. Hispanic audiences, supporting them across launch communications, trade press strategy, and market positioning. We also handle talent positioning and publicity, journalists, and media personalities building their public profile across the Americas. Our publicity practice covers the full entertainment ecosystem: from independent production houses to established talent with regional and international reach.

Yes. Publicity is a core practice at inFocus PR. We handle press junkets, media tours, premieres and red carpets, and streaming and content launch campaigns across Latin America and the U.S. Hispanic market. On the consumer side, we develop campaigns that move beyond traditional press coverage to create cultural moments: activations, influencer integrations, and earned media strategies built around how audiences in these markets actually consume entertainment content. We design campaigns for results that are felt, not just measured in clip counts.

Three things. First, we are senior-led without exception. The strategist who pitches your business is the one executing it. There are no account coordinators running your campaign while senior staff focus on new business. Second, we operate as a curated network rather than a traditional agency structure. This means you get specialist expertise calibrated to your specific need, without paying for overhead that has nothing to do with your work. Third, we are built specifically for the Latin American and U.S. Hispanic markets. This is not a specialty practice within a generalist firm. It is the entire focus of what we do.

We work best with entertainment and media brands that need culturally intelligent communications, not just Spanish-language translation of a global strategy. Our clients tend to be streaming platforms and OTT services entering or expanding in Latin America, production companies launching original content for Hispanic audiences, media networks and innovation brands building relevance in the Americas, and U.S. Hispanic market, and executives who need a senior communications partner without building a full in-house function. If your brief requires someone who understands the difference between what works in Mexico City, Sao Paulo and what works in Buenos Aires, or between first-generation and bicultural U.S. Hispanic audiences, we are built for that brief.

Latin America is not one market. It is more than 20 distinct countries with different media landscapes, cultural touchstones, regulatory environments, and audience behaviors. Brazil alone requires an entirely separate strategy from Spanish-speaking Latin America. We approach the region with that specificity: identifying which markets are priorities, understanding what resonates locally versus what needs to be adapted, and building media relationships that are real rather than transactional. Our work is grounded in nearly two decades of direct experience navigating these markets for global entertainment and media brands.