Who we are

inFocus PR was built to close a gap: brands expanding into Latin America or targeting U.S. Hispanic audiences need communications partners who understand cultural nuance and market complexity, not surface-level tactics.

After nearly 20 years leading communications for HBO Max, TelevisaUnivision, and ViX, including the first-ever international launch of HBO Max across 39 territories and the global launch of ViX, Gabriel Andriollo founded inFocus to bring that strategic thinking directly to the brands that need it. He was recognized by PR Week as part of its 40 Under 40 list and serves as an adjunct instructor in Entertainment PR at the University of Florida.

inFocus is a senior-led communications firm, not a traditional agency. You work directly with senior counsel who has built and launched the brands you're trying to reach.

To execute at scale, we operate as a collective with complementary partners across Argentina, Brazil, Mexico, Colombia and Europe. This network delivers comprehensive campaigns spanning media relations, brand positioning, influencer relations, festivals and awards, and content creation, all directed by senior strategic thinking, without the layers of a traditional agency.

this is us

Man sitting on a sofa with a film reel on a table nearby

gabriel Andriollo

FOUNDER & CEO

Gabriel Andriollo is a seasoned communications leader with over 20 years of experience shaping compelling narratives for global entertainment, media, and technology brands.

Originally from Argentina, Gabriel has built a career at the intersection of entertainment, media, and technology, specializing in the Latin American and US Hispanic markets. His expertise spans overseeing high-profile campaigns, brand launches, and crisis communications for leading companies including HBO, HBO Max and TelevisaUnivision, among others.

With a deep understanding of diverse cultural dynamics and evolving audience behaviors, Gabriel combines data-driven insights with creative innovation to craft authentic narratives that forge lasting emotional connections. As the founder and CEO of inFocus PR, he champions an agile, network-based approach that empowers brands to enter and thrive in complex markets with local authenticity and strategic clarity.

Gabriel is recognized for his empathetic and agile leadership style, commitment to nurturing talent, and passion for pushing the boundaries of traditional PR through integrated, immersive storytelling experiences. Known for his dedication to authentic storytelling, he helps brands build meaningful connections and thrive in dynamic, multicultural landscapes. His visionary approach positions inFocus PR as a pioneering force in next-generation public relations.

Gabriel was recognized by PR Week as part of its 40 Under 40 list, highlighting the top public relations and communications professionals in the United States. He also serves as an adjunct instructor in Entertainment PR at the University of Florida.

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