Who we are
inFocus was built to close a gap: entertainment, media, and innovative brands, and the people shaping culture within them, need partners who understand cultural nuance and market complexity, not surface-level tactics.
That gap doesn't look like one problem anymore. It looks like three: the reputation a company builds, the identity a creator builds, and the partnerships that connect brands to the culture creators are already shaping. inFocus operates as a cultural ecosystem, three connected practices under one house, built to solve for all three without asking you to coordinate between vendors who don't talk to each other.
After nearly 20 years leading communications for HBO Max, TelevisaUnivision, and ViX, including the first-ever international launch of HBO Max across 39 territories and the global launch of ViX, Gabriel Andriollo founded inFocus to bring that strategic thinking directly to the brands and people who needed it. He was recognized by PR Week as part of its 40 Under 40 list and serves as an adjunct instructor in Entertainment PR at the University of Florida.
inFocus is a senior-led communications firm, not a traditional agency. You work directly with senior counsel who has built and launched the brands, careers, and campaigns you're trying to reach. To execute at scale, we operate as a collective with complementary partners across Argentina, Brazil, Mexico, Colombia and Europe, delivering comprehensive work across media relations, brand positioning, creator partnerships, and content creation, all directed by senior strategic thinking, without the layers of a traditional agency.
In 2026, we decided to expand our presence into Mexico, alongside Managing Partner Carolina Abulafia. Mexico wasn't just another market to enter. It's where creator culture stopped being a promise and became a real industry, and where inFocus needed someone who already understood that culture from the inside, having spent the last decade working across brands and the content creator world. Today, with a base in Miami and Mexico, inFocus provides senior-led communications across entertainment and media, spanning brand and reputation PR, publicity, and creator and influencer partnerships, in Latin America and the U.S. Hispanic market, led by Gabriel Andriollo and Carolina Abulafia.
Gabriel ANdriollo
Founder & CEO
Gabriel Andriollo is a seasoned communications leader with over 20 years of experience shaping compelling narratives for global entertainment, media, and innovation brands.
Originally from Argentina, Gabriel has built a career at the intersection of entertainment, media, and culture, specializing in the Latin American and U.S. Hispanic markets. His expertise spans overseeing high-profile campaigns, brand launches, and crisis communications for leading companies including HBO, HBO Max, and TelevisaUnivision, among others.
With a deep understanding of diverse cultural dynamics and evolving audience behaviors, Gabriel combines data-driven insights with creative instinct to craft narratives that build lasting reputations. As Founder and CEO of inFocus, he leads a senior-led firm operating across communications, creator brand-building, and cultural activation, without the layers of a traditional agency.
Gabriel is recognized for his empathetic leadership style, his commitment to nurturing talent, and his focus on strategy before execution in every engagement. He helps the brands, companies, and people he works with build meaningful, lasting connections in dynamic, multicultural landscapes.
Gabriel was recognized by PR Week as part of its 40 Under 40 list, highlighting the top public relations and communications professionals in the United States. He also serves as an adjunct instructor in Entertainment PR at the University of Florida.
Carolina abulafia
Managing Partner, Mexico
Carolina Abulafia is a brand architect with over 25 years of experience building entertainment and consumer brands internationally.
Caro has led regional growth and studio development at Trendsetters, CATCH, HBO Max, Viacom International (Nickelodeon), The Walt Disney Company, and Clarín Global, among others, executing multicultural campaigns and strategic marketing and communications alliances.
Based in Mexico City, she specializes in translating digital culture and creator economy trends into real business growth, brand equity, managing emerging talent rosters, and positioning brands at the intersection of relevance and digital-first audiences.
With deep expertise in creator partnerships and influencer brand marketing, Caro is passionate about connecting brands with local creators and emerging cultural movements in ways that are authentic and built to last.
Caro leads inFocus's operations in Mexico as Managing Partner, bringing that same expertise to the creator and influencer partnerships practice.
this is OUR VISION
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