Meet inFocus PR: A Next-Generation, Culturally Fluent PR Firm centered in Authentic Storytelling
Today marks the official launch of inFocus PR , an innovative and agile public relations network firm designed to empower global brands with authentic, culturally resonant storytelling and strategic communications in the Americas. Specializing in content publicity and consumer PR as well as brand communications,inFocus PR is uniquely positioned to help entertainment, media, and technology brands navigate and thrive in the diverse Latin American and US Hispanic markets.
Founded by entertainment seasoned industry leader Gabriel Andriollo—who has served as the communications head for major brands such as HBO Max, TelevisaUnivision - ViX, Univision Networks, TUDN, Univision Noticias, and HBO Latin America, and brings more than a decade of agency experience with firms like Burson-Marsteller—inFocus PR is unlike traditional agencies. The next-gen PR firm operates as a curated collective of top-tier publicists and communications experts deeply embedded in key markets and communities. This flexible, fast, and nimble business model combines deep local insight (cultural intelligence) with seasoned international expertise, enabling greater value through tailored PR campaigns that authentically open doors and drive meaningful business impact.
Gabriel Andriollo - Founder & CEO, inFocus PR
“inFocus PR was created because I saw an interesting blind spot in how international brands communicate across cultural landscapes. This isn't just about PR tropicalization—it's about deep, nuanced cultural understanding. We're bridging worlds, not just markets, by creating communications that don't just speak to Latin American and US Hispanic audiences, but truly resonate with them.”, said Gabriel Andriollo, Founder and CEO of inFocus PR. “Our approach goes beyond traditional PR. We're storytellers with soul, who understand that Authenticity isn't a buzzword. We are not a traditional PR agency, we create the best lens for narratives that honors cultural complexity and transforms how international brands engage with these vibrant, dynamic communities.”
Our client value proposition will be focused on delivering these core services:
Brand Communications and Strategic Messaging
Media Relations and Publicity Campaigns
Talent Positioning and Management
Crisis Communications and Thought Leadership
Media Trainings and Executive Coaching
By leveraging a powerful network of industry veterans and specialist partners, inFocus PR offers unparalleled agility and scale without the overhead of a traditional agency. The firm’s approach enables clients to navigate complex markets with confidence and authenticity.
Media Contact: Gabriel Andriollo Founder & CEO inFocus PR gabriel@infocuspr.com.